From one store to the large chain – from cash register to CRM
Cegid is one of the world’s leading suppliers of POS systems for the specialised retail sector. Stores with only one or two branches as well as large international companies with well over a thousand branches relay on Cegid Retail Y2. Whether fashion retailers or brands from the watch, jewellery, gift, furniture, cosmetics, footwear or electronics segment – the range of business models extends from fast sales to comprehensive product advice and customer care in the branch or online shop. The types of stores can also vary – there are own shops, franchise companies, shop-in-shop systems, concessions or pop-up stores.
Cegid maintains an intensive exchange of best practice with its customers. One example is the independent association Cegid Retail Club, in which customers communicate and share experiences. On the other hand there is the so-called Advisory Board. Customers advise Cegid and can participate in the further development of the software.
Regular events such as the Cegid Connections are also ideal platforms where customers can get to know Cegid, their sales and technology partners and establish contact with users.
Read some interesting projects completed by Cegid clients
Longchamp
Handbag manufacturer Longchamp
launches Cegid globally
Handbag manufacturer Longchamp launches Cegid Retail Y2 globally
The IT project started in France and continued throughout Europe. As the company expanded in the USA and Asia, new business had been added on an ongoing basis. Following an upgrade to Cegid Retail Y2 software in 2018 and its launch in Australia in 2019, all stores now have access to the same tools to better meet local customer needs and provide immediate and accurate information on stock and sales.
Longchamp, the French leather goods brand, is a family business with a mix of private label shops and an additional 1,500 points of sale in department shops in 26 countries. The company employs over 3,000 people worldwide. The Cegid software has been implemented in over 300 shops.
New technologies like Click and Collect or Ship from Store are in the test phase. The luxury brand is also working on the introduction of mobile point-of-sale solutions for its flagship stores. This will enable staff to serve customers in-store even more efficiently using iPhones and the latest Omnichannel technologies, including clienteling and loyalty apps that provide even more personalised service.
The Cegid software is also used to enable more local events specifically tailored to each country and type of customer. This includes obtaining crucial information about customers’ shopping preferences – or, for example, the nationalities of customers visiting different shops. This gives staff a better idea of what they have to offer.
Leica
Leica cooperates with Cegid and focuses on
improved customer satisfaction
Furla chooses Cegid to support international expansion
Furla was looking for a solid and future-proof international technology partner and an all-encompassing, innovative retail solution. Processes were to be optimised and customers offered a unique shopping experience. After thorough market research, the company chose Cegid Retail Y2, the omnichannel software that enables retailers to manage their activities and customers in real-time across multiple channels.
Founded in 1927 in Bologna, Italy, the Italian fashion brand Furla is one of the most important “Made in Italy” brands in the fashion ecosystem. Internationally established, renowned for creativity and quality, 100% Italian design. Since its foundation, the company has been creating and distributing high-quality and elegant bags, shoes and accessories.
The project covered two main areas – shop management and customer loyalty – and started in Europe. More than 340 shops are now equipped with Cegid Retail Y2, the new omnichannel solution from Cegid. With Cegid Retail Y2, all distribution channels can be managed more effectively, customers can be better understood and the control and visibility of the business can be centralised through a single solution.
“In fashion retailing, from luxury to premium services, it is crucial to know your customers and build a strong relationship with them. By using a system that allows us to centrally manage all our shops around the world, taking into account all regional differences, we have been able to significantly improve the shopping experience in our shops as part of our commitment to provide unparalleled customer service worldwide,” said Eraldo Poletto, CEO of Furla.
This is now made possible by a centralised, cloud-based database that provides accurate, real-time data regarding sales, inventory and customers, as well as a true clienteling strategy to improve and support the brand’s strategic decisions for the future. The specific processes and requirements for each region and the simplicity of use are key elements of the global project, which expects to continue to grow thanks to the good results achieved so far.
Paul Smith
Cegid cloud capabilities transform
Paul Smith’s customer experience
L’Occitane uses Cegid to manage over 1,000 shops worldwide
L’Occitane, founded in 1976 in Manosque, France, is a world-renowned brand specialising in pure and natural cosmetics and perfumes. With more than 2,500 boutiques – own shops and concessions – the company is active in over 100 countries.
L’Occitane chose the Cegid Retail Y2 point-of-sale system to drive its international expansion and manage its worldwide network of stores. More than 1,000 shops in over 25 countries are now equipped with Cegid Retail Y2. The implementation has enabled L’Occitane to improve the management of its retail activities, optimise merchandising, sales, customer relationship management and unify the group’s retail processes into a single core model. L’Occitane now has a solution that is perfectly adapted to its shop management, CRM, merchandising and inventory management needs.
“At the forefront of the business, the IT system plays a central role in L’Occitane Group’s brand development by improving operational productivity at all levels and providing retail-specific innovation,” said Etienne de Verdelhan, VP Process Optimization & Chief Information Officer at L’Occitane Group.
The solution is adapted for each country (language, taxes, regulations, credit card payments, etc.) and also covers the processes and industry requirements specific to each location.
“We now manage all our business worldwide with a modern, international IT system and are able to standardise and optimise our processes at group level. Measuring operational excellence for each location has become easy,” said L’Occitane’s CIO.
In line with L’Occitane’s customer-centric approach, Cegid Retail Y2 offers new, value-added customer relationship management (CRM) features, such as a powerful loyalty programme tailored to the needs of each country. For both complex point programmes in Asia, customer relationship schemes and special offers in Europe. In addition, innovative features such as in-store mobility, Omnichannel integration and biometric identification of sales staff are also available.
“We can now enjoy a more complex interaction with our customers, manage loyalty points in real time across all sales channels, customise promotions and offer services such as web-to-store,” says Etienne.
Delsey
Delsey expands into
the Asian market with Cegid
Delsey expands into the Asian market with Cegid
To support its expansion in Asia, Delsey was looking for a long-term technology partner with an established POS solution that was avialable worldwide. Here Delsey chose Cegid Retail.
Founded in 1946, Delsey is a French company specialising in the development and manufacturing of luggage. With over 6,000 shops on five continents it ranks second in the world in the baggage sector.
“We needed a proven best-in-class solution to manage our retail operations in Asia and India and a dedicated partner with strong international expertise and reach,” said Cathérine De Bleeker, Global Marketing Director at Delsey.
In just a few months, the Cegid Retail solution was implemented in more than forty shops in Hong Kong and China, enabling the brand to optimise its retail operations and expand its network of stores. The Cegid Retail POS system provided Delsey with first-class merchandising, sales, customer service and CRM functions, including modern loyalty programmes and web-to-store. Furthermore, it offered a unique and centralised database that is shared by all channels and updated in real time. It contains all customer, product, price and sales information.
“A single central database that manages the flow of merchandise, customer and sales information across all our distribution channels in real time was critical for us. It also gives us the ability to continuously track and generate reports on our sales and activities worldwide,” comments Cathérine De Bleeker.
Furla
Furla chooses Cegid
for international expansion
Leica partners with Cegid, focusing on enhancing customer satisfaction
For over 75 stores in 15 countries and an international network of 140 “shop-in-shop” boutiques, Leica sought a cloud-based solution to integrate its sales network on a single platform. The goal was to achieve unified access to customer and inventory information to further enhance customer loyalty.
Leica Camera AG, a high-end international manufacturer of cameras and sport optics based in Wetzlar, Germany, began equipping its digital infrastructure in stores worldwide by implementing the cloud-based omnichannel POS solution, Cegid Retail Y2.
Complete access to customer and inventory information enabled more personalized and consistent service in international stores. Helmut Heier, Retail Sales Manager at Leica, explained:
“Our customers are passionate photography enthusiasts who expect top-tier customer service that combines technical expertise with inspiration and artistic understanding. Therefore, our staff must fulfill this complex role, providing the highest quality of tailored services. The Cegid solution will allow us to unify our sales systems on a single platform,” Heier continued. “This will not only ensure consistency in terms of a single view of inventory and customer data but, thanks to Cegid’s global expertise, it will also enable us to centrally implement the system, guaranteeing legal compliance in every market.”
After completing the pilot project at headquarters, all Leica-owned companies will migrate to the new system. In the future, Leica plans to introduce Cegid’s mobile client solution, allowing store employees to offer even more personalized shopping experiences. Using 360° data, employees can check all customer orders with a single click, track social media interactions, and view abandoned purchases. Staff can also offer additional services or complementary products through the full digital catalog. This centralization of customer data allows for more efficient administration, promoting loyalty and boosting sales opportunities.
Cegid’s cloud capabilities transform customer experiences at Paul Smith
When British fashion designer Paul Smith sought to redefine the shopping experience in over 200 stores across 16 countries, the company looked for a fast, cost-effective solution to boost customer loyalty. Cegid won the bid with its Cegid Retail Y2 POS system, as it was the only provider able to offer global cloud capabilities for an international business. The Cegid Retail Y2 POS system offers a flexible approach and access to organization-wide data to create a truly omnichannel shopping experience.
The implementation began when Paul Smith decided to overhaul its system completely, including a new ERP solution integrated with the point of sale (POS).
“We conducted a formal selection process, and Cegid was a great cultural fit,” said James Horsley, Chief Financial Officer at Paul Smith. “The fact that it’s a global solution was crucial, as we wanted to have one system for our entire company – which seemed to be a major limitation for other providers.”
L’Occitane
Cegid manages
over 1000 stores
L’Occitane uses Cegid to manage over 1,000 shops worldwide
L’Occitane, founded in 1976 in Manosque, France, is a world-renowned brand specialising in pure and natural cosmetics and perfumes. With more than 2,500 boutiques – own shops and concessions – the company is active in over 100 countries.
L’Occitane chose the Cegid Retail Y2 point-of-sale system to drive its international expansion and manage its worldwide network of stores. More than 1,000 shops in over 25 countries are now equipped with Cegid Retail Y2. The implementation has enabled L’Occitane to improve the management of its retail activities, optimise merchandising, sales, customer relationship management and unify the group’s retail processes into a single core model. L’Occitane now has a solution that is perfectly adapted to its shop management, CRM, merchandising and inventory management needs.
“At the forefront of the business, the IT system plays a central role in L’Occitane Group’s brand development by improving operational productivity at all levels and providing retail-specific innovation,” said Etienne de Verdelhan, VP Process Optimization & Chief Information Officer at L’Occitane Group.
The solution is adapted for each country (language, taxes, regulations, credit card payments, etc.) and also covers the processes and industry requirements specific to each location.
“We now manage all our business worldwide with a modern, international IT system and are able to standardise and optimise our processes at group level. Measuring operational excellence for each location has become easy,” said L’Occitane’s CIO.
In line with L’Occitane’s customer-centric approach, Cegid Retail Y2 offers new, value-added customer relationship management (CRM) features, such as a powerful loyalty programme tailored to the needs of each country. For both complex point programmes in Asia, customer relationship schemes and special offers in Europe. In addition, innovative features such as in-store mobility, Omnichannel integration and biometric identification of sales staff are also available.
“We can now enjoy a more complex interaction with our customers, manage loyalty points in real time across all sales channels, customise promotions and offer services such as web-to-store,” says Etienne.
The main information about Cegid Retail Y2 at a glance
Would you like to know more about the Cegid Retail?
Send us your request! We will present you Cegid capabilities.
